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Joining Exponential in 2012 as Director of Sales, Australia & New Zealand, Tyler was tasked with launching the global in-stream video advertising solution in the region. Tyler has over 20 years' experience across media and marketing, having most recently worked in senior strategy roles at both Starcom and Mindshare. He began his career as a creative copywriter before spending time in publishing at Street Press Australia and in the marketing team at Roadshow Films Australia.

He is an experienced panellist and speaker, having presented at many events globally including the prestigious 'AdWeek New York' in 2015.