Uzoma is a senior copywriter and marketing strategist with IMS Advertising, one of Nigeria's leading marketing communications agencies. He has over seven years experience in advertising and has worked on brands such as Cadbury, Visa, Heineken, Fayrouz and Total. He is also a Peter Drucker award-winner for his essay "Managing Complexity in the Advertising Workplace". About his work as a copywriter, he doesn't make you buy stuff, he just shows you why you should.