Messaging | Bizcommunity

Messaging | Bizcommunity

News

Dentsu X: Shaping the future of experiences

CRM, CX, UX

Dentsu X: Shaping the future of experiences

Issued by Dentsu 3 days

From paid media to Pavlov: The psychology of performance marketing

Marketing

From paid media to Pavlov: The psychology of performance marketing

Issued by Correlate 3 days

Morning After Island is a Ogilvy Honduras campaign.

Advertising

What is the Ogilvy Network's secret spice?

Karabo Ledwaba 18 Feb 2025

The power of media-owned assets: Why brands should take control of their platforms

Media

The power of media-owned assets: Why brands should take control of their platforms

Shaune Jordaan, Issued by Hoorah Digital 17 Feb 2025

Source: © Facebook Eugene K Mametse, marketing and communications specialist, CPRP – GCIS, explains how Sona presented the government with the opportunity to put together a unified marketing campaign

Marketing & Media

#Sona2025 | The opportunity to showcase the country's achievements and the way forward

Eugene K Mametse 14 Feb 2025

Propelair: One shade of green

Facilities & Property Management

Propelair: One shade of green

Issued by Propelair SA 13 Feb 2025

Does industry experience matter in PR?

PR & Communications

Does industry experience matter in PR?

Issued by Brandfundi 11 Feb 2025

(Image supplied)

PR & Communications

3 pillars of success for today’s communication specialists

Wilmarie Brits 7 Feb 2025

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Marketing

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Issued by Google 5 Feb 2025

Advertising

Smart brands rein in ad spending when a rival faces a setback − here’s why

Vivek Astvansh 5 Feb 2025

PR & Communications

Tlhogi Ngwato | The permacrisis of corporate communications

Tlhogi Ngwato 4 Feb 2025

Arik Karani says PR needs to embrace empathetic communication. Source: Instagram.

PR & Communications

#BizTrends2025: Arik Karani on how data, disinformation, and ethics will redefine PR in Africa

Karabo Ledwaba 3 Feb 2025

Social Media

‘Brand chem’: The 2025 trend of collaboration for lasting impact

3 Feb 2025

Radio & Audio

The medium that owns hyper-loyalty: A brand’s best friend

Wayne Bischoff, Issued by Mediamark 31 Jan 2025

DEI

The 'woke-ism' debate in brand communications: Navigating inclusivity in a polarised world

Issued by Brandfundi 30 Jan 2025

GenAI in marketing: Fear or FOMO?

Artificial Intelligence

GenAI in marketing: Fear or FOMO?

Issued by Kantar 30 Jan 2025

Seasonal marketing campaigns: Unlocking opportunities year-round

Marketing

Seasonal marketing campaigns: Unlocking opportunities year-round

Issued by Tradeway 29 Jan 2025

In the 2000s activists across the world campaigned for antiretroviral treatment to be made available to people with HIV. One of the consequences of this was PEPFAR, the United States government’s foreign aid HIV programme. Since 2003 it has saved millions of lives. But now its future is unclear. Photo from the Treatment Action Campaign’s march for HIV treatment in Cape Town on 14 February 2003. (photographer unknown)

CSI & Philanthropy

Trump’s sudden suspension of foreign aid puts millions of lives in Africa at risk

Liezl Human 23 Jan 2025

Ashley du Plooy, Chief Executive Officer at ERA

Trends

#BizTrends2025: Why 2025 looks green for SA

Ashley du Plooy 20 Jan 2025

Pat Mahlangu is the CEO of Lerato Agency and Top 16 YOBA's. Source: Supplied

Marketing

#BizTrends2025: Pat Mahlangu - Trends end, focus on brand building

Pat Mahlangu 20 Jan 2025

Source: © 123rf Warc’s The Future of Media 2025 highlights trends in media planning, advertising investments and the media ecosystem

Media

Warc: Media in 2025 - Defined by abundance, driven by algorithms

20 Jan 2025

Beverley Houston, director at Be-cause Integrated Communications says Meta’s decision to end third-party fact-checking on Facebook, Instagram, and Threads is bad news for brands (image supplied)

Media Freedom

EXCLUSIVE: Meta's farewell to fact-checking; 6 recommendations for brands

Beverley Houston 17 Jan 2025

#BizTrends2025: The rise of the conscious consumer

Trends

#BizTrends2025: The rise of the conscious consumer

Max Oliva 15 Jan 2025

#BizTrends2025: Joe Public Engage's Mandlakazi Mpahlwa highlights 3 factors driving PR

PR & Communications

#BizTrends2025: Joe Public Engage's Mandlakazi Mpahlwa highlights 3 factors driving PR

13 Jan 2025

Source: © CIO SA Vincent Maher, True I/O CEO and the leader of the MMA AI Leadership Consortium looks at the five trends driving the reshaping of marketing through AI

Digital

#BizTrends2025:True I/O's Vincent Maher - 5 AI trends shaping marketing in 2025

Vincent Maher 13 Jan 2025

Source: © Alphi Social media and content creation can be a lucrative activity, but the transition from full-time corporate employment to independent content creator is not easy says Sipho Alphi Mkhwanazi, who gives 10 tips to help with the transition

Digital

10 tips to pivot from corporate to full-time content creation

Sipho Alphi Mkhwanazi 8 Jan 2025

TenacityPR introduces media buying services

PR & Communications

TenacityPR introduces media buying services

Issued by TenacityPR 7 Jan 2025

Media

As trust plummets, how can mainstream media rebuild credibility?

Anita Varma 6 Jan 2025

MoMo Coach empowers nearly one million SMEs in sub-Saharan Africa

SMEs

MoMo Coach empowers nearly one million SMEs in sub-Saharan Africa

20 Dec 2024

Digital signage: The future of content production is here

Digital

Digital signage: The future of content production is here

Issued by TQ Group 18 Dec 2024

Embracing authenticity through flawed visuals

Design

Embracing authenticity through flawed visuals

Anton Pretorius, Issued by DarkMatter 18 Dec 2024

Source: © 123rf A strategic partnership giving brands new opportunities to connect with audiences through music has been formed by WPP and the Universal Music Group (UMG).

Marketing

WPP and UMG form partnership connecting audiences through music

18 Dec 2024

Integrate to innovate

Radio & Audio

Integrate to innovate

Issued by Motherland OMNi 13 Dec 2024

(Images supplied. Artwork: Lesley Svenson, Bizcommunity)

PR & Communications

Razor's Kalay Maistry and NTT Data's Marian Scala named in Provoke Media’s Innovator 25 EMEA

Danette Breitenbach 12 Dec 2024

How data can drive employee engagement in 2025

4th Industrial Revolution

How data can drive employee engagement in 2025

Issued by icandi CQ 12 Dec 2024

Nadine Mather, partner, and Chloë Loubser, knowledge and learning lawyer: employment and data protection, Bowmans examine the new Guidance Note on Direct Marketing

Direct Marketing

What you need to know about the new direct marketing guidance note

Nadine Mather and Chloë Loubser 11 Dec 2024

Helm wins CX Solutions Provider of the Year - Middle East and Africa

CRM, CX, UX

Helm wins CX Solutions Provider of the Year - Middle East and Africa

Issued by Helm 10 Dec 2024

Metropolitan's “No. 1 for our No. 1s” campaign, created by Grey South Africa, flips the script on customer service (Image supplied)

Advertising

#BehindtheCampaign: Metropolitan's No. 1 for our No. 1s shows what exceptional service is

13 Dec 2024

Advertising

ARB releases simplified appendix as it aims to clean up gambling ads

Karabo Ledwaba 5 Dec 2024

AI: A leapfrog opportunity for South African economic growth

Artificial Intelligence

AI: A leapfrog opportunity for South African economic growth

Musa Kalenga, Issued by Brave Group 6 Dec 2024

Management & Leadership

5 tips to keeping workplace morale high these holidays

Jo Eyre 28 Nov 2024

The martech revolution: Navigating the future of marketing in South Africa

Marketing

The martech revolution: Navigating the future of marketing in South Africa

Wendy Case, Issued by Incubeta 28 Nov 2024

Tractor adds 8 new digital sites in key suburbs to its inventory arsenal

OOH

Tractor adds 8 new digital sites in key suburbs to its inventory arsenal

Issued by Tractor Outdoor 28 Nov 2024

Youth Marketing

Innovation for a new generation: How Gen Z is redefining brand loyalty in the digital age

Senamile Zungu and Zine Magadlela, Issued by Kantar 27 Nov 2024

As the world moves towards massive cloud adoption, networking specialist Cisco turns to AI acquisitions to stay relevant.

Cloud

Cisco plays its AI cards to stay in the cloud-first solutions game

Lindsey Schutters 26 Nov 2024

University of Johannesburg students win big at Assegai Awards 2024 with powerful GBV campaign

Marketing

University of Johannesburg students win big at Assegai Awards 2024 with powerful GBV campaign

Issued by DMASA 25 Nov 2024