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Marketing

South African brands poised to lead as influencer marketing industry surges globally

10 Jul 2024

Jhene Nel is the divisional head of sales at Webfluential. Source: Supplied.

Artificial Intelligence

Navigating AI buzz: enhancing, not replacing human skills in marketing

Jhene Nel 11 Jun 2024

Marketing

From mention to movement: The influencer marketing evolution

30 Apr 2024

Marketing

Influencer marketing: The key to resilience in uncertain economic times

Albert Makoeng 28 Feb 2024

Greg Edwards, president & CEO, UniWorld Group. Image Terry Levin.

Loeries Creative Week

Birdwatching at the Loeries: E3 - Crafting Cultural Conversations

5 Oct 2023

Source: © Omkar Patyane There are four crucial touch points where data can be used to lead influencer marketing

Social Media

4 data touchpoints to lead influencer marketing

Casey Mantle 13 Apr 2023

Mike Sharman. Source: Supplied.

Advertising

Retroviral's Mike Sharman on EMEA list of innovators

17 Nov 2022

Attracting new talent: Building a robust DEI approach into your travel programme

Travel

Attracting new talent: Building a robust DEI approach into your travel programme

14 Nov 2022

Ryan Silberman, Group CEO at Webfluential

Management & Leadership

The Great Resignation: How SA business can ride the wave

13 Apr 2022

Why TikTok is a must for marketers

Marketing & Media

Why TikTok is a must for marketers

Pieter Groenewald 12 Apr 2022

Source: ©fox news

Advertising

The Super Bowl: the Oscars of advertising

Danette Breitenbach 18 Feb 2022

Source: © rawpixel

PR & Communications

Without data analytics, influencer campaigns are a waste of money

Nicola Tarr 17 Jan 2022

Source: © Antonio Guillem

Marketing

'Tis the season for online shopping

Greg Bailie 1 Dec 2021

When content and commerce collide

Social Media

When content and commerce collide

Greg Bailie 15 Nov 2021

How to ensure an influencer marketing campaign goes viral

Social Media

How to ensure an influencer marketing campaign goes viral

Pieter Groenewald 7 Oct 2021

#Bookmarks2021: All the finalists

IAB Bookmarks Awards

#Bookmarks2021: All the finalists

Issued by IAB South Africa 21 Jun 2021

#PrismAwards2021: All the winners!

Prism Awards

#PrismAwards2021: All the winners!

4 Jun 2021

#BehindtheMask: Nedbank IMC speaker Mike Sharman

Behind the Selfie

#BehindtheMask: Nedbank IMC speaker Mike Sharman

Jessica Tennant 23 Jun 2021

Social Media

TikTok signs first African influencer platform partnership

30 Oct 2020

Image credit: Maddi Bazzocco on Unsplash

Marketing

5 questions to ask when selecting influencers to work with

Dominique Harmse 17 Jul 2019

Forget macro, micro or nano, 2019 is the year of 'internal-influence'

Social Media

Forget macro, micro or nano, 2019 is the year of 'internal-influence'

Mike Sharman 13 Feb 2019

Unpacking the era of influencer marketing

Social Media

Unpacking the era of influencer marketing

Ronel De Kock 18 Jun 2018

Marketing & Media

Play naked!

Danette Breitenbach 1 Nov 2017

Frost, Sharman, Lalloo and Steingold at Popimedia's female-led profit-driven marketing event.

Marketing

#WomensMonth: Popimedia's future of female-led profit-driven marketing

Leigh Andrews 21 Aug 2017

Get more with influencers by adopting these five easy tactics

Marketing

Get more with influencers by adopting these five easy tactics

Cara Shepherd 8 Aug 2017

#BizTrends2017: Rediscovering the art of storytelling in the connected age

Trends

#BizTrends2017: Rediscovering the art of storytelling in the connected age

Tom Manners 27 Jan 2017

Webfluential, Student Village partnership opens up opportunities

Marketing

Webfluential, Student Village partnership opens up opportunities

19 Jan 2017

Marketing

Webfluential: influencer firm to shutter agency operations

Hadlee Simons 21 Dec 2016

Webfluential increases local partnerships

Marketing

Webfluential increases local partnerships

20 Dec 2016

How can brands overcome ad blocking software?

Social Media

How can brands overcome ad blocking software?

Chiara Di Rago 25 Nov 2016

What does the future of influencer content look like?

Marketing

What does the future of influencer content look like?

Chiara Di Rago 3 Nov 2016

Marketing

Clockwork Media becomes official South African partner of Webfluential

25 Oct 2016

Image credit: Webfluential

Social Media

Have great content but no one is noticing it?

Thabiso Moloi 16 Sep 2016

Proper use of branded social content under the spotlight

Social Media

Proper use of branded social content under the spotlight

Thabiso Moloi 31 Aug 2016

#WomensMonth: Business can be pretty

Women's Month

#WomensMonth: Business can be pretty

Pasqua Heard 25 Aug 2016

The ingredients to coming up with a great creative campaign

Cannes Lions

The ingredients to coming up with a great creative campaign

Thabiso Moloi 16 Aug 2016

Marketing

Should social influencers get paid for the work they produce?

Thabiso Moloi 29 Jul 2016

PR & Communications

Tribeca Public Relations appoints account manager

26 Jul 2016

Why YouTubers should consider collaborating with influencer marketing platforms

Marketing

Why YouTubers should consider collaborating with influencer marketing platforms

Chiara Di Rago 19 Jul 2016

Influencer marketing to play a big role in the future of brands

Marketing

Influencer marketing to play a big role in the future of brands

Thabiso Moloi 14 Jul 2016

Who led the Durban July field online?

Social Media

Who led the Durban July field online?

Samantha Wright 5 Jul 2016

Webfluential winner of Start-Up Tel Aviv SA

Tech Startups

Webfluential winner of Start-Up Tel Aviv SA

Tom Jackson 4 Jul 2016

Influencers are impacting the purchasing decisions of consumers more than ever before

Marketing

Influencers are impacting the purchasing decisions of consumers more than ever before

Chiara Di Rago 13 Jun 2016

Understanding influencers' value

Marketing

Understanding influencers' value

6 Jun 2016

2016 African Blogger Award winners

Social Media

2016 African Blogger Award winners

3 Jun 2016

Influencer marketing: Why you should care!

Marketing

Influencer marketing: Why you should care!

Chiara Di Rago 20 May 2016