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Source: © 123rf A new Higher Certificate in Advertising qualification for the tertiary curriculum (SAQA ID 121447) has been approved by the Quality Council for Trades and Occupations (QCTO) and the South African Qualifications Authority (SAQA)

Education

New Higher Certificate in Advertising qualification approved

4 hours

Graham Cruikshanks, "This is Africa: Distinctiveness is our super power"

Branding

Graham Cruikshanks, "This is Africa: Distinctiveness is our super power"

Graham Cruikshanks 2 days

Client-agency partnership awarded for stellar financial literacy work

Marketing

Client-agency partnership awarded for stellar financial literacy work

Issued by Matte BLK 3 days

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Machine_ x Blackboard: Inspiring the next generation of creatives

Education

Machine_ x Blackboard: Inspiring the next generation of creatives

Issued by Machine_ 11 Nov 2024

From AAA to Cannes Lions: Mike Bond’s global advertising journey

Advertising

From AAA to Cannes Lions: Mike Bond’s global advertising journey

Issued by AAA School of Advertising 11 Nov 2024

Advertising

Why South African advertising needs to rediscover its storytelling roots

Stefanie Davis 7 Nov 2024

Cezanne Joynt, is the client services manager at Achievement Awards Group.

Marketing

Why personalisation trumps segmentation in understanding your audience

Cezanne Joynt 6 Nov 2024

Transformation in South Africa's advertising industry: Moving beyond compliance to genuine change

Advertising

Transformation in South Africa's advertising industry: Moving beyond compliance to genuine change

Sharleen James, Issued by Association for Communication and Advertising 5 Nov 2024

Advertising

UK ad spend surpasses £10bn in Q2 2024, driven by digital boom

31 Oct 2024

Source: © 123rf Platforms such as Instagram, Facebook and TikTok have become crucial components of the digital advertising landscape

Digital

SA's digital ad revenue hits new all-time high with almost 40% share of overall advertising market

Paula Hulley 24 Oct 2024

How AAA prepares students for the future of advertising

Education

How AAA prepares students for the future of advertising

Issued by AAA School of Advertising 24 Oct 2024

Advertising

Outvertising's push for inclusivity: How pronouns are reshaping workplace culture in advertising

Karabo Ledwaba 21 Oct 2024

Publicis clinches Regional Agency Group of the Year at 2024 Loeries

Loeries Creative Week

Publicis clinches Regional Agency Group of the Year at 2024 Loeries

Issued by Publicis Groupe Africa 18 Oct 2024

Source: © 123rf

TV

Loadshedding pause leads to TV viewership rise, but challenges remain

18 Oct 2024

10 years of local excellence: A decade of true location targeting and 1st party data

Advertising

10 years of local excellence: A decade of true location targeting and 1st party data

Issued by Vicinity Media 21 Oct 2024

#Loeries: How Darth Vader and iconic villians help Publicis Groupe's Tahaab Rais confront creative problems

Loeries Creative Week

#Loeries: How Darth Vader and iconic villians help Publicis Groupe's Tahaab Rais confront creative problems

Karabo Ledwaba 11 Oct 2024

#Loeries: Frank Hahn throws down the creative gauntlet

Loeries Creative Week

#Loeries: Frank Hahn throws down the creative gauntlet

Lindsey Schutters 11 Oct 2024

Source: © Gallo Images The Creative Circle hosted a panel discussion on the state of SA's advertising industry

Loeries Creative Week

#Loeries: The state of advertising in SA - Ambition. Deliberate. "Let's go, let's do it"

Danette Breitenbach 11 Oct 2024

Source: © Gallo Images The Open Chair event,Friends in High Places in partnership with Nedbank, hosted 65 young women in mentoring session on the Cape Wheel

Loeries Creative Week

#Loeries: Young women soar at the Open Chair Cape Wheel mentoring event

Danette Breitenbach 11 Oct 2024

Source: © Gallo Images The Student Expo is an important part of Loeries Creative Week. This year the Expo is sponsored and powered by Publicis

Loeries Creative Week

#Loeries Student Expo inaugural launch brings students and agencies together

Danette Breitenbach 10 Oct 2024

Source: © Gallo Images The Mayor of the City of Cape Town welcomes Africa and the Middle East’s best creatives and agencies to the City as well as international jury presidents from around the world to the City at the Mayor's Brunch

Loeries Creative Week

#Loeries and Cape Town: A perfect fit says Mayor Geordin Hill-Lewis

Danette Breitenbach 10 Oct 2024

Nkanyezi Masango is Chief Creative Officer for Dentsu Creative and B2B creativity jury member this year with Ben Wagner, host of Birdwatching at The Loeries (Image supplied)

Loeries Creative Week

Birdwatching at The Loeries Episode 1: That 5 percent difference and more

10 Oct 2024

Publicis Groupe Africa empowered by female leadership

Marketing

Publicis Groupe Africa empowered by female leadership

Issued by Publicis Groupe Africa 8 Oct 2024

Tom Manners, co-CEO at Clockwork (Image supplied)

IMC Conference

#NedbankIMC2024: Tom Manners - Clockwork's game show provides honest industry conversations with laugh

Danette Breitenbach 3 Oct 2024

'Add a bit of vernac M': Unpopular opinion by a senior strategic copywriter

Advertising

'Add a bit of vernac M': Unpopular opinion by a senior strategic copywriter

Mahlatse Mokautu, Issued by Wetpaint Advertising 2 Oct 2024

What the MediaHeads are thinking: Local creative makes cents

Marketing

What the MediaHeads are thinking: Local creative makes cents

Gary Basson, Issued by MediaHeads 360 30 Sep 2024

Pictured: Sunshine Shibambo. Image supplied.

Behind the Selfie

#BehindtheSelfie: Sunshine Shibambo, integrated director at The Racket Club

Aa-isha Hassiem 17 Sep 2024

Advertising

Google is facing another crucial court case in the US – and it could have major consequences for online advertising

Barbora Jedlickova 10 Sep 2024

Adapt or perish – The uncomfortable truth employers and employees must face: Unpopular opinion by a CCO

Advertising

Adapt or perish – The uncomfortable truth employers and employees must face: Unpopular opinion by a CCO

Issued by Wetpaint Advertising 4 Sep 2024

#Behindthe IMC: Ana Carrapichano on social behavioural change communication

IMC Conference

#Behindthe IMC: Ana Carrapichano on social behavioural change communication

4 Sep 2024

Publicis Groupe Africa partners with the Loeries Student Expo

Marketing

Publicis Groupe Africa partners with the Loeries Student Expo

Issued by Publicis Groupe Africa 30 Aug 2024

International Echo Awards partners with DMASA/Assegai Awards

Direct Marketing

International Echo Awards partners with DMASA/Assegai Awards

Issued by DMASA 27 Aug 2024

The impact of Google’s cookie u-turn

Advertising

The impact of Google’s cookie u-turn

Issued by Advertising Media Forum 26 Aug 2024

Machine wins metal at the 2024 IAB Bookmark Awards

IAB Bookmarks Awards

Machine wins metal at the 2024 IAB Bookmark Awards

Issued by Publicis Groupe Africa 23 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Advertising

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Capital Legacy takes silver and bronze at The Bookmark Awards

Law Practice

Capital Legacy takes silver and bronze at The Bookmark Awards

Issued by Capital Legacy 19 Aug 2024

Judges of the IAS Agency Credentials Award announced

Advertising

Judges of the IAS Agency Credentials Award announced

Issued by DMASA 16 Aug 2024

#WomensMonth: Bridget Harpur, the woman driving Volkswagen SA's marketing

Dealers

#WomensMonth: Bridget Harpur, the woman driving Volkswagen SA's marketing

Imran Salie 14 Aug 2024

2024 FM AdFocus Awards entries open

Advertising

2024 FM AdFocus Awards entries open

15 Aug 2024

Advertising

Brand safety, signal loss dominate concerns as Warc releases The future of programmatic 2024 report

14 Aug 2024

#Bookmarks2024: 3 benefits of audience segmentation

IAB Bookmarks Awards

#Bookmarks2024: 3 benefits of audience segmentation

Michelle Swart 13 Aug 2024

Advertising

Major ad group GARM shuts down after Elon Musk’s X files lawsuit

13 Aug 2024

Source: © In Katrina's Kitchen Zee Mthimkhulu, biddable lead at Mark1, the official naming rights sponsor to the 2024 Bookmark Awards, examines what the Google delay to phase out third-party cookies means

IAB Bookmarks Awards

#Bookmarks2024: Endgame — A cookieless future delayed, implications for the digital advertising industry

8 Aug 2024

Promotions: Because who needs job satisfaction anyway? Unpopular opinion by a CEO

Advertising

Promotions: Because who needs job satisfaction anyway? Unpopular opinion by a CEO

Petra Mc Cardle, Issued by Wetpaint Advertising 7 Aug 2024

Pictured: Darren Mckinon, shareholder and commercial director at Epic Outdoor. Image supplied.

Marketing

#BehindtheSelfie: Darren Mckinon, shareholder and commercial director at Epic Outdoor

Aa-isha Hassiem 7 Aug 2024

Google announced the Privacy Sandbox plans at I/O earlier this year.

Internet

Rumours of Google killing cookies have, once again, been exaggerated

Lindsey Schutters 26 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Marketing

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024