Brand authenticity | Bizcommunity

Brand authenticity | Bizcommunity

News

Pat Mahlangu is the CEO of Lerato Agency and Top 16 YOBA's. Source: Supplied

Marketing

#BizTrends2025: Pat Mahlangu - Trends end, focus on brand building

Pat Mahlangu 20 Jan 2025

Property

From rental shifts to AI innovations: The evolving landscape of South Africa's property sector

Waldo Marcus 9 Jan 2025

Evolution, or revolution?

Advertising

Evolution, or revolution?

Avikar Ramsundra, Issued by AAA School of Advertising 22 Nov 2024

Andrew Egan, Africa regional sales director at Infobip, with Stephan Naudé, operations manager at Ship Logic. As Infobip’s first RCS client in South Africa, Ship Logic is entering a new chapter in its technology journey.

Mobile & Apps

Infobip partners with Bob Group for first RCS implementation in SA

25 Jun 2024

Youth Month

Harnessing the power of youth: The future of brand marketing

Ilhaam Sass, Issued by 3RC 3 Jun 2024

Challenge yourself to think like a Zoomer. How to sell more to tomorrow’s biggest customers

IMC Conference

Challenge yourself to think like a Zoomer. How to sell more to tomorrow’s biggest customers

Issued by IMC Conference 6 May 2024

Marketing

Exclusive: How to successfully market your brand with significant calendar days

Lindsay Manuel 26 Mar 2024

Source: Monstera Production Angela Bruwer, of the IMM Graduate School, emphasises the significance of strategic opportunistic marketing on special occasions such as Valentine's Day

Marketing

How savvy marketers can leverage Valentine's Day to boost sales and brand loyalty

13 Feb 2024

Source: © 123rf a new CMO Council initiative in 2023 will audit, identify, and showcase corporate best practices and successes in blending self-interest with altruism in the country

Marketing

CMO Council survey to evidence SA private sector commitment to ESG and sustainability progress

12 Dec 2023

Branding

Rise of brand empathy in a polarised world

Andrew Barnes, Issued by Ebony+Ivory 29 Mar 2022

What's hot in e-commerce in 2022? OneDayOnly's Matthew Barnes weighs in

E-commerce

What's hot in e-commerce in 2022? OneDayOnly's Matthew Barnes weighs in

25 Feb 2022

#BizTrends2022: Year of the proven point

Trends

#BizTrends2022: Year of the proven point

Paul Middleton 13 Jan 2022

Marketing & Media

Brand empathy: Fluffy buzzword or business imperative?

Reagan Kok 19 Oct 2021

Tips that can help SMEs grow new business leads through digital tools

SMEs

Tips that can help SMEs grow new business leads through digital tools

20 Jul 2021

#VMLYRTheEdge: Things to consider when looking to expand to African markets

Events & Conferencing

#VMLYRTheEdge: Things to consider when looking to expand to African markets

Jessica Tennant 16 Sep 2020

#VMLYRTheEdge: The time to be more inclusive is now

Events & Conferencing

#VMLYRTheEdge: The time to be more inclusive is now

Jessica Tennant 17 Sep 2020

Image source: .

Digital

Why brand integrity and authenticity should be your core digital strategy

Armand Mukenge 11 Sep 2020

Events & Conferencing

#VMLYRTheEdge: How to get your brand noticed in Africa

Jessica Tennant 4 Sep 2020

VMLY&R's Live from the Edge, its genesis and revival

Events & Conferencing

VMLY&R's Live from the Edge, its genesis and revival

Jessica Tennant 1 Sep 2020

Siya Metane to speak at VMLY&R SA's Live from The Edge

Events & Conferencing

Siya Metane to speak at VMLY&R SA's Live from The Edge

Jessica Tennant 27 Aug 2020

Marketing

From Cultural Clichés To Brand Authenticity: VMLY&R marketing event presents stellar lineup

Issued by VMLY&R 11 Aug 2020

Youth Marketing

Social Media Landscape Briefings: Understanding the dynamics of Generation Fluid

Juanita Pienaar 15 Nov 2019

Warehousing

Butlers POS+ Logic crowned most innovative warehousing, logistics solutions brand

18 Sep 2019

Franchises reap the rewards of tech-enabled local marketing strategies

Digital

Franchises reap the rewards of tech-enabled local marketing strategies

Issued by Social Places 26 Aug 2019

Chatbots: Help or hindrance?

Digital

Chatbots: Help or hindrance?

Issued by Dentsu 26 Mar 2019

#FutureFit Yourself: "Voetsek," do you think I'm stupid?

Advertising

#FutureFit Yourself: "Voetsek," do you think I'm stupid?

Carmen Murray 6 Dec 2018

Getting back to basics: Branding is fundamental to marketing success

Branding

Getting back to basics: Branding is fundamental to marketing success

Paula Sartini 3 Aug 2018

The top tips for live experiences in 2018

Youth Marketing

The top tips for live experiences in 2018

Glenn van Eck 27 Feb 2018

Kaiser interviewing mentalist Gilan Gork.

Marketing & Media

#AfricaMonth: Hein Kaiser in the media and marketing mix

Leigh Andrews 30 May 2017

How brands that disguise their origins do damage to their bottom line

CRM

How brands that disguise their origins do damage to their bottom line

Paurav Shukla 9 May 2017

Social Media

The role of social in the marketer's mix

Lisa Steingold 24 Jan 2017

[BizTrends 2016] What created the millennial consumer?

Youth Marketing

[BizTrends 2016] What created the millennial consumer?

Brian Mitchell and Evan Mitchell 22 Jan 2016

Advertising

All sparks, no fire

Tahier Variawa 8 Dec 2015

CMO Council releases new Workplace Branding Study

Branding

CMO Council releases new Workplace Branding Study

19 Jun 2015

Designing SA restaurant to fit Dubai lifestyle

Shopfitting & Merchandising

Designing SA restaurant to fit Dubai lifestyle

12 Sep 2014

Shoppers believe private label are national brands in different packaging

Branding

Shoppers believe private label are national brands in different packaging

6 Mar 2013

Interbrand releases 2nd annual Best Global Green Brands Report

Marketing

Interbrand releases 2nd annual Best Global Green Brands Report

2 Jul 2012