Paid media | Bizcommunity

Paid media | Bizcommunity

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Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

Media

How business can harness video content to to achieve its marketing goals

Essi Koster 4 Mar 2025

The new marketing funnel: How community influence drives conversions

Marketing

The new marketing funnel: How community influence drives conversions

Issued by Brand Influence Agency 27 Feb 2025

From paid media to Pavlov: The psychology of performance marketing

Marketing

From paid media to Pavlov: The psychology of performance marketing

Issued by Correlate 18 Feb 2025

The power of media-owned assets: Why brands should take control of their platforms

Media

The power of media-owned assets: Why brands should take control of their platforms

Shaune Jordaan, Issued by Hoorah Digital 17 Feb 2025

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

CRM, CX, UX

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

28 Jan 2025

#BizTrends2025: 7 steps to riding the next tech PR industry wave

Trends

#BizTrends2025: 7 steps to riding the next tech PR industry wave

Ronelle Bester 22 Jan 2025

E-commerce: the game changer driving business growth in SA

E-commerce

E-commerce: the game changer driving business growth in SA

Mandisa Guliwe 10 Dec 2024

Unleashing business efficiency with Altron Digital Business

Technology

Unleashing business efficiency with Altron Digital Business

Issued by Altron 29 Nov 2024

Incubeta Digital Academy: Shaping the next generation of digital experts

Education

Incubeta Digital Academy: Shaping the next generation of digital experts

Natasha Veldsman, Issued by Incubeta 22 Nov 2024

Source: © 123rf According to the research participants the disconnect between CCOs and the executive suite is significantly impacting media relations strategies

PR & Communications

Communications and C-Suite disconnect impacts negatively on media

25 Oct 2024

First-party data: Your secret weapon for maximising ad returns this peak shopping season

Advertising

First-party data: Your secret weapon for maximising ad returns this peak shopping season

10 Oct 2024

So Interactive partners with Quick Consols for strategic rebranding

Branding

So Interactive partners with Quick Consols for strategic rebranding

Issued by So Interactive 10 Oct 2024

The day of the podcast – Pod 2

Podcasts

The day of the podcast – Pod 2

Mark Botha, Issued by Mediamark 1 Oct 2024

A year in the life of a Small Agency of the Year finalist

Digital

A year in the life of a Small Agency of the Year finalist

Issued by Arora Online 1 Oct 2024

New client acquisition: TDMC enters financial service sector and makes waves in just 4 months

Digital

New client acquisition: TDMC enters financial service sector and makes waves in just 4 months

Issued by TDMC 16 Sep 2024

Artificial Intelligence

Facing the future: How AI is transforming the world of paid media

Nokuthula Mayisa 9 Sep 2024

Source: © 123rf Charles Stuart, PwC South Africa Technology, Media & Telecommunications partner says while digital advertising remains a multibillion-rand industry, the world of digital advertising is a complex ecosystem

Digital

PwC’s 4 key elements for digital campaigns to hit the mark

Charles Stuart 5 Sep 2024

Image supplied.

IAB Bookmarks Awards

IAB SA announces 2024 Front Row delegates

15 Aug 2024

#Bookmarks2024: 3 benefits of audience segmentation

IAB Bookmarks Awards

#Bookmarks2024: 3 benefits of audience segmentation

Michelle Swart 13 Aug 2024

Breaking new ground: Arise Media launches as SA’s premier female-led digital marketing business

Women's Month

Breaking new ground: Arise Media launches as SA’s premier female-led digital marketing business

Issued by Arise Media 8 Aug 2024

How local digital agency used its paid media intellect to boost SA's NSRI's coffers

ESG

How local digital agency used its paid media intellect to boost SA's NSRI's coffers

Issued by TDMC 23 Jul 2024

Jekyll & Hide launches on TikTok - Powered by Arora Online

Social Media

Jekyll & Hide launches on TikTok - Powered by Arora Online

Issued by Arora Online 10 Jul 2024

Emerging Marketing Talent Contest - Call for participation. Apply now!

Marketing

Emerging Marketing Talent Contest - Call for participation. Apply now!

Issued by Credipple 24 Jun 2024

5 things Temu can teach e-commerce businesses

E-commerce

5 things Temu can teach e-commerce businesses

Issued by TDMC 20 Jun 2024

How investment in PR yields long-term returns

PR & Communications

How investment in PR yields long-term returns

Issued by TenacityPR 19 Jun 2024

Source: © 123rf Social Media continues to claim a large share of digital spend in SA according to Scopen's Agency Scope SA

Marketing & Media

Digital spend, digital return – and digital snake oil salesmen

4 Jun 2024

Ogilvy shines as the winning Consumer and Influence PR Agency at the SABRE Africa Awards

Advertising

Ogilvy shines as the winning Consumer and Influence PR Agency at the SABRE Africa Awards

Issued by Ogilvy South Africa 17 May 2024

8 key Meltwater take outs and how they should shape digital strategy

Digital

8 key Meltwater take outs and how they should shape digital strategy

Issued by TDMC 9 May 2024

6 tips to help scale up your small business

SMEs

6 tips to help scale up your small business

Grant Lapping 29 Apr 2024

Retailer insights: Why Shopify makes sense

E-commerce

Retailer insights: Why Shopify makes sense

Issued by TDMC 16 Apr 2024

When did clients become advertisers? Unpopular opinion by a chief creative officer

Marketing

When did clients become advertisers? Unpopular opinion by a chief creative officer

Issued by Wetpaint Advertising 3 Apr 2024

3rd Annual New Gen Awards Conference: Learn from the best in the business

Marketing

3rd Annual New Gen Awards Conference: Learn from the best in the business

19 Mar 2024

How to maintain a startup culture when your business grows

Digital

How to maintain a startup culture when your business grows

Issued by TDMC 20 Feb 2024

Consumers don’t trust paid media, Keep it organic

Marketing

Consumers don’t trust paid media, Keep it organic

Issued by Sauce Advertising 1 Dec 2022

The power of curiosity – and other lessons I’ve learnt

Digital

The power of curiosity – and other lessons I’ve learnt

Issued by TDMC 7 Feb 2024

Social Media

#BizTrends2024: Dean Kriel - Macro communications trends, bringing lightheartedness to life

Dean Kriel, Issued by RAPT Creative Agency 17 Jan 2024

10 e-commerce trends to look out for in 2024

E-commerce

10 e-commerce trends to look out for in 2024

Issued by TDMC 15 Jan 2024

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

Marketing

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

César Vacchiano 15 Jan 2024

10 marketing trends for 2024

Research

10 marketing trends for 2024

Issued by Kantar 5 Dec 2023

Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof

Marketing

#AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

Danette Breitenbach 30 Nov 2023

#Trends: DMOs embrace AI and prioritise digital paid media in 2024

Marketing

#Trends: DMOs embrace AI and prioritise digital paid media in 2024

22 Nov 2023

E-commerce

Get your e-comm brand Black Friday ready

Issued by TDMC 30 Oct 2023

Caleb Shepard: From intern to director

Digital

Caleb Shepard: From intern to director

Issued by TDMC 27 Oct 2023

Source: © Kayak 96% of companies interviewed for PR Sscope Spain are satisfied with the work done by their communication consultants

Research

Part 1: PR Scope Spain: 96% of companies are satisfied with their communication consultants' work

16 Oct 2023

Maximise ROI with performance marketing

Marketing

Maximise ROI with performance marketing

Issued by Incubeta 2 Oct 2023

Retail

8 strategies for brand success on Black Friday

Helga Ndawula and Cassidy Lassen 12 Sep 2023