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Digital Marketing Specialist
Remuneration: | negotiable tctc |
Benefits: | Retirement Fund |
Location: | Cape Town |
Education level: | Degree |
Job level: | Mid |
Own transport required: | Yes |
Travel requirement: | Occasional |
Type: | Permanent |
Reference: | #04112024 |
Company: | Oasis Group Holdings |
The digital marketing specialist is responsible for developing, implementing, tracking, and optimising digital marketing campaigns across all digital channels. This role requires a highly skilled individual to manage multiple aspects of digital marketing, including SEO, PPC, content marketing, social media, email marketing, and analytics.
Key responsibilities
Strategy and planning:
- Develop and implement comprehensive digital marketing strategies to meet business objectives
- Conduct market research and competitor analysis to inform strategies
- Set and track digital marketing KPIs, collaborating with cross-functional teams to ensure cohesive efforts
- Integrate and optimise digital and social channels effectively
- Perform keyword research and optimise website content for better search engine rankings
- Monitor SEO performance, implementing on-page and off-page SEO best practices
- Plan and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media
- Conduct keyword research and manage bids to maximise ROI
- Optimise ad copy and landing pages for higher conversion rates
- Develop and manage high-quality content for blogs, websites, emails, and social media
- Create content calendars and ensure timely publication, collaborating with content creators to produce engaging multimedia
- Develop and implement social media strategies to increase brand awareness and engagement
- Manage and grow the company’s social media presence, analysing performance and adjusting strategies as needed
- Plan and execute email marketing campaigns, segment email lists, and personalise content
- Optimise email campaigns for engagement, ensuring compliance with best practices
- Use web analytics tools (e.g., Google Analytics) to measure digital marketing effectiveness
- Prepare reports on campaign performance and analyse data to inform strategy improvements
- Bachelor’s degree in marketing, business, communications, or a related field
- Five or more years of experience in digital marketing with a proven track record in managing campaigns
- Strong knowledge of SEO, PPC, content marketing, social media, email marketing, and web analytics
- Proficiency in digital marketing tools (e.g., Google Analytics, SEO tools, social media management)
- Excellent communication skills, strong analytical skills, and attention to detail
- Ability to manage multiple projects and adapt to fast-paced environments
- Strategic thinking: Ability to develop and execute effective digital marketing strategies
- Analytical skills: Proficiency in data analysis and data-driven decision-making
- Technical proficiency: Knowledge of digital marketing tools and platforms
- Creativity: Ability to generate innovative ideas
- Project management: Strong organisational and time-management skills
- Collaboration: Excellent interpersonal skills to work with cross-functional teams
- Experience with graphic design tools (e.g., Adobe Creative Suite)
- Basic knowledge of HTML/CSS for website edits and email templates
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo)
Standard office hours with occasional evening or weekend work to meet deadlines. Ability to adapt to a fast-paced environment with changing priorities.
Company Description
Oasis is a diversified wealth management company focused on delivering real value to its investors over the long term. The company provides services relating to asset management and financial advice. It also offers a wide investment product range that includes, discretionary savings, tax incentivised products, retirement funds, long–term insurance products & endowments. As a privately owned family business, established in 1997, we believe in being a responsible wealth manager for our investors and the communities in which we operate. We have an unwavering commitment to do what is right by our investors and making a tangible difference to their lives for generations to come.Posted on 04 Nov 16:59, Closing date 3 Jan
Digital Marketing Specialist
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The digital marketing specialist is responsible for developing, implementing, tracking, and optimising digital marketing campaigns across all digital channels.
The digital marketing specialist is responsible for developing, implementing, tracking, and optimising digital marketing campaigns across all digital channels.
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