News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

My Biz

Submit content

My Account

Advertise with us

Jobs offered South Africa

Digital Marketing Specialist

Remuneration:negotiable tctc 
Benefits:Retirement Fund
Location:Cape Town
Education level:Degree
Job level:Mid
Own transport required:Yes
Travel requirement:Occasional
Type:Permanent
Reference:#04112024
Company:Oasis Group Holdings


The digital marketing specialist is responsible for developing, implementing, tracking, and optimising digital marketing campaigns across all digital channels. This role requires a highly skilled individual to manage multiple aspects of digital marketing, including SEO, PPC, content marketing, social media, email marketing, and analytics.

Key responsibilities

Strategy and planning:
  • Develop and implement comprehensive digital marketing strategies to meet business objectives
  • Conduct market research and competitor analysis to inform strategies
  • Set and track digital marketing KPIs, collaborating with cross-functional teams to ensure cohesive efforts
  • Integrate and optimise digital and social channels effectively
SEO (search engine optimisation):
  • Perform keyword research and optimise website content for better search engine rankings
  • Monitor SEO performance, implementing on-page and off-page SEO best practices
PPC (pay-per-click) advertising:
  • Plan and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media
  • Conduct keyword research and manage bids to maximise ROI
  • Optimise ad copy and landing pages for higher conversion rates
Content marketing:
  • Develop and manage high-quality content for blogs, websites, emails, and social media
  • Create content calendars and ensure timely publication, collaborating with content creators to produce engaging multimedia
Social media marketing:
  • Develop and implement social media strategies to increase brand awareness and engagement
  • Manage and grow the company’s social media presence, analysing performance and adjusting strategies as needed
Email marketing:
  • Plan and execute email marketing campaigns, segment email lists, and personalise content
  • Optimise email campaigns for engagement, ensuring compliance with best practices
Analytics and reporting:
  • Use web analytics tools (e.g., Google Analytics) to measure digital marketing effectiveness
  • Prepare reports on campaign performance and analyse data to inform strategy improvements
Qualifications
  • Bachelor’s degree in marketing, business, communications, or a related field
  • Five or more years of experience in digital marketing with a proven track record in managing campaigns
  • Strong knowledge of SEO, PPC, content marketing, social media, email marketing, and web analytics
  • Proficiency in digital marketing tools (e.g., Google Analytics, SEO tools, social media management)
  • Excellent communication skills, strong analytical skills, and attention to detail
  • Ability to manage multiple projects and adapt to fast-paced environments
Key competencies
  • Strategic thinking: Ability to develop and execute effective digital marketing strategies
  • Analytical skills: Proficiency in data analysis and data-driven decision-making
  • Technical proficiency: Knowledge of digital marketing tools and platforms
  • Creativity: Ability to generate innovative ideas
  • Project management: Strong organisational and time-management skills
  • Collaboration: Excellent interpersonal skills to work with cross-functional teams
Preferred skills
  • Experience with graphic design tools (e.g., Adobe Creative Suite)
  • Basic knowledge of HTML/CSS for website edits and email templates
  • Familiarity with marketing automation tools (e.g., HubSpot, Marketo)
Working environment

Standard office hours with occasional evening or weekend work to meet deadlines. Ability to adapt to a fast-paced environment with changing priorities.

Company Description

Oasis is a diversified wealth management company focused on delivering real value to its investors over the long term. The company provides services relating to asset management and financial advice. It also offers a wide investment product range that includes, discretionary savings, tax incentivised products, retirement funds, long–term insurance products & endowments. As a privately owned family business, established in 1997, we believe in being a responsible wealth manager for our investors and the communities in which we operate. We have an unwavering commitment to do what is right by our investors and making a tangible difference to their lives for generations to come.

Posted on 04 Nov 16:59, Closing date 3 Jan

Apply by email

Nolene Van Rooyen
recruitment@oasiscrescent.com

Or apply with your Biz CV

Create your CV once, and thereafter you can apply to this ad and future job ads easily.
Digital Marketing Specialist
Cape Town
The digital marketing specialist is responsible for developing, implementing, tracking, and optimising digital marketing campaigns across all digital channels.
Oasis Group Holdings
12 hours
Marketing and Sales Specialist
Cape Town, Plattekloof
NWE is looking for a unique and vibrant marketing and sales representative.
NWE Consulting Engineers
4 Oct 2024
Repair Foreman
Durban
Seeking Repair Foreman in Durban
SydSen Recruit
24 Oct 2024
Financial Manager
East Rand
Financial Manager Automotive - Gauteng East Rand
SydSen Recruit
23 Oct 2024
Customer Relationship & Content Marketing Specialist
George
Customer Relationship amp Content Marketing Specialist - George Western Cape
SydSen Recruit
22 Oct 2024
More jobs
Next
Let's do Biz