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Auguste (Gusti) Coetzer
Group Digital Marketing Manager
Remuneration: | market-related |
Location: | Cape Town |
Job level: | Senior |
Type: | Permanent |
Company: | Ad Talent Africa |
Who are we: One of the largest money transfer services in Africa.
Who are we looking for: A digital marketing manager to join our team of experts and help us develop and support digital transformation strategies for our clients.
Must have:
- Previous experience in the fintech, banking, or e-commerce industry.
- Experience working in a digital agency.
- Plan and manage digital acquisition activities for mobile app and website using platforms like SEM, social media, and display advertising.
- Collaborate with media agencies and specialist teams to optimise campaigns and control costs.
- Manage relationships with vendors, media agencies, and internal teams to meet acquisition goals.
- Measure and report campaign performance against KPIs and ROI targets.
- Analyse trends to optimise spend and performance based on data insights.
- Conduct fraud monitoring for acquisition campaigns and take corrective actions.
- Plan and execute A/B testing to enhance campaign and creative performance.
- Suggest new digital channels for efficient user acquisition.
- Lead social media strategy and performance marketing initiatives.
- Oversee technical back-end processes for campaign implementation and tracking.
- Digital marketing
- Search engine marketing (SEM)
- Search engine optimisation (SEO)
- Social media strategy
- Programmatic
- Performance marketing
- Reporting
Posted on 11 Sep 13:42, Closing date 11 Oct
We are niched in the communications industry with offices in Johannesburg and Cape Town from where we service all of South Africa, Africa, the Middle East, Europe and the rest of the world. Our portfolios include Digital, Creative and Client Service in Advertising, Marketing, Media, Public Relations and Corporate Communications.
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