TV Channel Researcher – Audience Insights and Market Intelligence

Job overview:

TV Channel Researcher delivers data driven insights to optimize programming, scheduling, and strategic decisions for entertainment TV channels. By analysing audience behaviour, monitoring industry trends, and leveraging tools like TAMS and Telmar, this role ensures content resonates with viewers and outperforms competitors. The researcher transforms complex data into actionable recommendations, supporting cross functional teams in achieving audience engagement and business goals.

Key responsibilities

Key performance areas

Tasks and activities

Data analysis and performance monitoring 

• Analyse viewership data using TAMS and Telmar to monitor channel and programme performance
• Track audience behaviour and provide recommendations to improve engagement and reach
• Develop dashboards and reports to visualise key insights for stakeholders
• Support the development of regular performance dashboards and post-campaign evaluations

Market and competitor research  

• Conduct market research to identify content trends and audience shifts in the entertainment space
• Benchmark channel performance against competitors and industry standards
• Deliver competitor analysis and benchmarking reports to inform positioning and strategy
• Monitor emerging technologies and evolving viewer habits

Insight generation and storytelling 

• Translate complex dataset into clear, compelling narrative for programming and marketing teams
• Present insights in clear, engaging formats (presentations, dashboards, and reports) for various stakeholders
• Support post campaign evaluations to measure impact and ROI

Collaboration and strategy support 

• Work with the insight and strategy teams to answer business questions through data-driven storytelling
• Provide data backed recommendations to optimize scheduling and content acquisition.

Job requirements

Education and experience

• Bachelor’s degree in marketing, broadcasting, media studies, or a related field
• Two years of experience in media or TV audience research (agency, broadcaster, or media owner side)
• Proven experience with TAMS, Telmar, Excel, PowerPoint, and campaign performance analysis

Skills and knowledge 

• Understanding of media metrics (ratings, share, reach, time spent viewing, etc.)
• Solid knowledge of the South African TV landscape and entertainment trends
• Proficiency in Excel, PowerPoint, and data visualization tools
• Strong analytical skills with the ability to interpret complex datasets and translate them into clear insights
• Excellent communication and storytelling abilities
• Passion for television and content – you're curious, data-savvy, and love understanding what makes audiences tick
• Computer literacy

Posted on 08 Apr 13:00, Closing date 8 May