Direct Sales Account Executive

About Tractor Outdoor:

Tractor Outdoor is a leading Out of Home (OOH) media owner specialising in innovative and impactful advertising solutions. Our dynamic and growing portfolio of digital and traditional outdoor platforms helps brands connect with audiences in creative and strategic ways. We are passionate about transforming outdoor media into powerful brand experiences.

Role overview:

We are seeking an experienced, self-motivated, and results-driven senior direct sales account executive to join our Johannesburg team. In this role, you will be responsible for driving direct sales of our OOH advertising solutions to new and existing clients. As a key member of our sales team, you will leverage your sales expertise to build strong relationships, identify opportunities, and close deals within a competitive market.

Key responsibilities:

• Proactively source and generate new business opportunities through cold calling, networking, and referrals.
• Manage and nurture relationships with existing clients, ensuring their satisfaction and repeat business.
• Develop customised, high-impact advertising solutions tailored to client needs.
• Present and sell Tractor Outdoor’s OOH advertising products and services to decision-makers at all levels.
• Prepare and negotiate contracts, ensuring terms are favorable to both the client and the company.
• Meet and exceed sales targets, tracking performance against KPIs.
• Stay up-to-date with industry trends and competitor activity to identify new business opportunities.
• Collaborate with internal teams to ensure smooth project delivery and client satisfaction.
• Represent Tractor Outdoor at industry events and networking opportunities.

Ideal candidate:

Experience: Minimum of 5-8 years in a direct sales role, preferably in OOH media, advertising, or a related industry.

Hunter mentality: Strong track record of acquiring new clients and closing deals in a competitive sales environment.

Self-motivated: Ability to work independently, set priorities, and manage your time effectively.

Results-driven: A proven ability to consistently meet and exceed sales targets.

Relationship builder: Excellent communication and negotiation skills, with the ability to build long-term, meaningful relationships with clients.

Industry knowledge: A solid understanding of OOH media, digital advertising, and marketing strategies.

Tech-savvy: Comfortable using OOH ad management platform or software (e.g. DOOHclick, Broadsign, Hivestack) and Microsoft Office Suite.

Why Tractor Outdoor?

• Work with a dynamic, passionate, and growing team at the forefront of the OOH advertising industry.
• Opportunities for professional development and career advancement.
• Competitive salary with an attractive commission structure.
• Access to cutting-edge outdoor media platforms and tools.
• If you are a driven, results-oriented sales professional with a passion for outdoor advertising and want to be part of a forward-thinking company, we’d love to hear from you!

To apply:

Please submit your CV and a cover letter outlining why you would be a great fit for the role.

Posted on 07 Feb 10:27, Closing date 8 Apr