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Social Media Specialist (Consultant)
Location: | Johannesburg |
Remote work: | Some remote work allowed |
Education level: | Diploma |
Job level: | Junior |
Type: | Contract |
Company: | Rito Group |
The Social Media Specialist will be responsible for planning, executing, monitoring, and optimising paid and organic social media campaigns across multiple platforms. The ideal candidate must have a strong grasp of content creation, multimedia design, digital reputation management, and live event coverage. This role also includes supporting digital creatives and working closely with client-side teams to ensure capacity-building and skills transfer.
Key responsibilities
1. Digital and creatives
- Develop and place digital banners and web assets as required.
- Create multimedia content including messaging, visual design, motion graphics, short-form videos, audio content, and animations aligned with client campaigns.
- Implement urgent content changes on client digital platforms within 24 hours of notification.
- Work with client-identified CME (communication, marketing and events) resources to co-develop and implement a skills transfer plan.
- Develop platform-specific social media strategies (LinkedIn, Facebook, Twitter/X, Instagram) tailored to campaign objectives.
- Design content calendars that align with brand tone and messaging while fostering audience interaction and engagement.
- Produce engaging, on-brand content for always-on social media and campaign-specific initiatives.
- Monitor and manage social media accounts, responding to community queries and comments within the agreed turnaround times.
- Ensure continuous communication to grow community engagement and brand affinity.
- Conduct daily social listening and sentiment tracking to flag opportunities and threats.
- Develop and implement online reputation management and crisis communication protocols across digital platforms.
- Manage pre-event and live event publicity, including content build-up, live tweeting, posting, and community interaction during select client events.
- Work with event teams to boost audience participation and social reach in real time.
- Track KPIs, engagement metrics, and community feedback to assess performance.
- Identify challenges or negative trends early and communicate them to the client (e.g., DBSA) within the agreed timeframe.
- Deliver periodic performance reports with actionable insights and recommendations.
- Diploma or degree in digital marketing, communication, multimedia design, or related field.
- 3–5 years’ experience in social media management and digital campaign execution, preferably within an agency or consulting environment.
- Proficiency in digital content tools (e.g., Canva, Adobe Creative Suite, CapCut, Meta Business Suite, Hootsuite).
- Experience with paid media management on Meta, Twitter, LinkedIn, and Instagram.
- Demonstrated ability to manage online reputation and execute social listening reports.
- Experience working with public sector clients and understanding of government communication protocols (an advantage).
- Creative thinker with strong design and writing skills.
- Agile and deadline-driven with the ability to juggle multiple campaigns.
- Excellent communicator and collaborator.
- Strong attention to detail and brand alignment.
- Crisis communication savvy and culturally sensitive.
- Fixed-term contract (duration dependent on client project timelines).
- May involve travel and on-site presence for key events.
- Must be available to implement urgent changes and live event coverage as needed.
Send your CV, portfolio (including campaign samples and content examples), and a brief motivation letter toinfo@ritogroup.africa with the subject line: Social Media Specialist Consultant Application – [Your Name]
Company Description
About Rito GroupRito Group is a proudly black-owned, integrated marketing communications agency that delivers powerful communication, media, and branding solutions across the private and public sectors. We are looking for a digitally-savvy Social Media Specialist (Consultant) to join our team on a fixed-term basis and deliver compelling, insight-driven social media campaigns for our diverse client base.
Posted on 28 Mar 11:45, Closing date 30 Apr
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