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Enhancing the value of age diversity in teams: Why wisdom work is the new knowledge work
Auguste (Gusti) Coetzer
Marketing Lead
Remuneration: | market-related |
Benefits: | |
Location: | Remote |
Job level: | Senior |
Type: | Permanent |
Company: | Ad Talent Africa |
Job description
Who are we: A well-established digital marketing agency delivering exceptional digital marketing solutions to the healthcare sector.
Who are looking for: A senior marketing professional with solid digital marketing experience.
What are we looking for from a candidate:
- Marketing strategy development and execution
- Market research and competitive analysis
- Multi-channel marketing campaigns (digital, social media, email, events, etc.)
- Brand management and messaging
- Marketing analytics and ROI reporting
- Team leadership and mentorship
- Collaboration with cross-functional teams (product, sales, customer success)
- Budget management and resource allocation
- Have experience in a senior marketing role, preferably with a track record of driving business growth through effective marketing strategies
- Demonstrate past results and success metrics from marketing campaigns they have led
- Showcase strong leadership skills and the ability to manage and mentor a team
- Demonstrate a data-driven approach to decision-making and problem-solving
- Exhibit excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
Specific Skill Sets:
- In essence, we are looking for a strong Marketing Manager to lead the development and execution of marketing strategies that drive business growth. While they will be leading a small team to handle many of the below tasks, it is essential for the Marketing Manager to have a deep understanding of how to execute these points effectively themselves.
- Develop and execute comprehensive marketing strategies that align with business objectives.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Create and manage multi-channel marketing campaigns (SEO, PPC, social media, email, events, etc.) - candidate must have the end-to-end skills, including creative.
- Analyse campaign performance and provide reports on marketing ROI
- Manage and allocate the marketing budget effectively.
- Collaborate with internal teams (product, sales, customer success) to ensure alignment of marketing efforts.
- Manage, mentor, and train the marketing team to drive performance and professional development.
- Act as a brand steward, ensuring consistent brand messaging across all marketing communications.
- Stay up-to-date with the latest marketing trends and technologies, and propose innovative strategies to stay ahead of the competition.
- Communicate effectively with senior management about marketing strategies, performance, and business impact.
Requirements
- Marketing Strategy
- Digital Marketing
- Design
- Leadership
- Data
Posted on 28 Aug 11:38, Closing date 27 Sep
We are niched in the communications industry with offices in Johannesburg and Cape Town from where we service all of South Africa, Africa, the Middle East, Europe and the rest of the world. Our portfolios include Digital, Creative and Client Service in Advertising, Marketing, Media, Public Relations and Corporate Communications.
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