Advertising Trends

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20 key trends from VML's Tomorrow’s Commerce report

#BizTrends2024: Zetu Damane - Trends which will make or break brands in 2024

#BizTrends2024: Zetu Damane - Trends which will make or break brands in 2024

By Zetu Damane 6 Feb 2024

Navigating media trends in 2024: adapting strategies for consumer engagement

Navigating media trends in 2024: adapting strategies for consumer engagement

By Senamile Zungu 25 Jan 2024

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#BizTrends2024: Lara-Anne Derbyshire - 4 trends that demand bold moves from creative agencies

#BizTrends2024: Lara-Anne Derbyshire - 4 trends that demand bold moves from creative agencies

Lara-Anne Derbyshire 25 Jan 2024

Image supplied. Ciaran McKivergan, founder and managing director at 8909 looks at how the migration toward subscription-based social media and AR opportunities is going to make life simultaneously easier and tougher for the creative industry

#BizTrends2024: Ciaran McKivergan - The migration toward subscription-based social media and AR opportunities

Ciaran McKivergan 18 Jan 2024

Warc report: Advertising spend to double in 2024

18 Jan 2024

#BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold

#BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold

Karabo Ledwaba 16 Jan 2024

Veronica Moleele is the CEO of Penquin. Source: Supplied.

#BizTrends2024: Inclusive marketing takes centre stage

Veronica Moleele 16 Jan 2024

Nilesh Hansjee is a business analyst at Marketing Intelligence Hub. Source: Supplied.

#BizTrends2024: A peek into the marketing crystal ball

Nilesh Hansjee 11 Jan 2024

#BizTrends2024: Mike Sharman - From earned virality to purposeful purpose

#BizTrends2024: Mike Sharman - From earned virality to purposeful purpose

Danette Breitenbach 10 Jan 2024

Images supplied. Image by @Lesley Svenson. L to r: Lunathi Mngxuma, Jabulani Dhlamini,and Sibusiso Bheka

#BizTrends2024: Capturing change: 5 trends in South African photography

Jabulani Dhlamini, Sibusiso Bheka and Lunathi Mngxuma 10 Jan 2024

Image supplied. Cherylann Sawyer, managing partner at Ogilvy Digital, examines the pivotal micro, macro, and mega-trends shaping advertising

#BizTrends2024: Cherylann Sawyer - Charting the future of advertising and technology

Cherylann Sawyer 9 Jan 2024

Gail Schimmel says SA is conservative in its advertising complaints. Source: Supplied.

#BizTrends2024: Legal complaints in South African advertising will stay unique and conservative

Gail Schimmel 9 Jan 2024

Heather Casey is the head of marketing at Investec Group. Source: Supplied.

#BizTrends2024: Why client-centric marketing and being a purpose-led brand are so important

Heather Casey 8 Jan 2024

More news

20 key trends from VML's Tomorrow’s Commerce report

28 Mar 2024

#BizTrends2024: Zetu Damane - Trends which will make or break brands in 2024

#BizTrends2024: Zetu Damane - Trends which will make or break brands in 2024

Zetu Damane 6 Feb 2024

#BizTrends2024: Lara-Anne Derbyshire - 4 trends that demand bold moves from creative agencies

#BizTrends2024: Lara-Anne Derbyshire - 4 trends that demand bold moves from creative agencies

Lara-Anne Derbyshire 25 Jan 2024

Navigating media trends in 2024: adapting strategies for consumer engagement

Navigating media trends in 2024: adapting strategies for consumer engagement

Senamile Zungu, Kantar 25 Jan 2024

Image supplied. Ciaran McKivergan, founder and managing director at 8909 looks at how the migration toward subscription-based social media and AR opportunities is going to make life simultaneously easier and tougher for the creative industry

#BizTrends2024: Ciaran McKivergan - The migration toward subscription-based social media and AR opportunities

Ciaran McKivergan 18 Jan 2024

Warc report: Advertising spend to double in 2024

18 Jan 2024

#BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold

#BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold

Karabo Ledwaba 16 Jan 2024

Veronica Moleele is the CEO of Penquin. Source: Supplied.

#BizTrends2024: Inclusive marketing takes centre stage

Veronica Moleele 16 Jan 2024

Nilesh Hansjee is a business analyst at Marketing Intelligence Hub. Source: Supplied.

#BizTrends2024: A peek into the marketing crystal ball

Nilesh Hansjee 11 Jan 2024

#BizTrends2024: Mike Sharman - From earned virality to purposeful purpose

#BizTrends2024: Mike Sharman - From earned virality to purposeful purpose

Danette Breitenbach 10 Jan 2024

Images supplied. Image by @Lesley Svenson. L to r: Lunathi Mngxuma, Jabulani Dhlamini,and Sibusiso Bheka

#BizTrends2024: Capturing change: 5 trends in South African photography

Jabulani Dhlamini, Sibusiso Bheka and Lunathi Mngxuma 10 Jan 2024

Image supplied. Cherylann Sawyer, managing partner at Ogilvy Digital, examines the pivotal micro, macro, and mega-trends shaping advertising

#BizTrends2024: Cherylann Sawyer - Charting the future of advertising and technology

Cherylann Sawyer 9 Jan 2024

Gail Schimmel says SA is conservative in its advertising complaints. Source: Supplied.

#BizTrends2024: Legal complaints in South African advertising will stay unique and conservative

Gail Schimmel 9 Jan 2024

#BizTrends2024: Jordan Major - Finding the humorous side to a turbulent year ahead

#BizTrends2024: Jordan Major - Finding the humorous side to a turbulent year ahead

Jordan Major, RAPT Creative Agency 8 Jan 2024

Heather Casey is the head of marketing at Investec Group. Source: Supplied.

#BizTrends2024: Why client-centric marketing and being a purpose-led brand are so important

Heather Casey 8 Jan 2024

The Spur rebrand is a missed opportunity to right a historical wrong writes Jarred Cinman.

Spur and the casual racism of distant geography

Jarred Cinman 14 Sep 2023

#BizTrends2023: Inclusivity and social consciousness is smart marketing

#BizTrends2023: Inclusivity and social consciousness is smart marketing

Gugulethu Khojane 26 Jan 2023

#BizTrends2023: Great people, culture and partnerships offer the perfect recipe to shine in 2023

#BizTrends2023: Great people, culture and partnerships offer the perfect recipe to shine in 2023

Niamh NicLiam 25 Jan 2023

#BizTrends2023: Advertising? Let's get emotional

#BizTrends2023: Advertising? Let's get emotional

Natalie Botha, Kantar 16 Jan 2023

Linah Maigurira is the sales leader at Google. Source: Supplied.

#BizTrends2023: Post-pandemic, CMOs face unknowns head on

linah maigurira 16 Jan 2023

Boomtown CEO Glen Meier says real societal change by brands is only possible through intimacy

#BizTrends2023: Brands to create societal impact through intimacy

Glen Meier 11 Jan 2023

#BizTrends2023: 3 social media trends impacting brands and advertising

Winslow Schalkwyk 10 Jan 2023

#BizTrends2023: More heart - a micro trend that will make a mega difference

#BizTrends2023: More heart - a micro trend that will make a mega difference

Gillian Rightford 9 Jan 2023

Managing director of Red & Yellow Creative School of Business Verusha Maharaj. Source: Supplied.

#BizTrends2023: Keeping youth interested in advertising key to industry success

Verusha Maharaj and Carmen Schaefer 9 Jan 2023

Ben Harris, Tractor Outdoor MD. Source: Supplied.

#BizTrends2023: Out of home media will shine, says Tractor Outdoor MD

Ben Harris 9 Jan 2023

Mzamo Xala on the ever-changing advertising industry

Emily Stander 12 Dec 2022

The moonwalk economy and making the circle bigger

Keke Mahlelebe 1 Dec 2022

#BizTrends2022: Afrobeats, the new frontier for marketers

#BizTrends2022: Afrobeats, the new frontier for marketers

Danette Breitenbach 8 Feb 2022

Bronwyn Williams

#BizTrends2022: Game players - the gig workers of the future?

Katja Hamilton 7 Feb 2022

OOH trends forecast: Experts share 3 things we can expect to see in 2022

OOH trends forecast: Experts share 3 things we can expect to see in 2022

Tractor Outdoor 31 Jan 2022

#BizTrends2022: A spike towards servicing global brands wanting to reach Africa

#BizTrends2022: A spike towards servicing global brands wanting to reach Africa

Michael Oelschig 10 Jan 2022

#BizTrends2021: Change is inevitable, growth is deliberate

#BizTrends2021: Change is inevitable, growth is deliberate

Leigh Tayler 3 Feb 2021

#BizTrends2021: EXCLUSIVE: In conversation with Dion Chang

#BizTrends2021: EXCLUSIVE: In conversation with Dion Chang

Jessica Tennant 11 Jan 2021

#BizTrends2021: Mergers, acquisitions and deaths of agencies

#BizTrends2021: Mergers, acquisitions and deaths of agencies

César Vacchiano 6 Jan 2021

#BizTrends2021: Creativity and technology, the best of both in 2021

#BizTrends2021: Creativity and technology, the best of both in 2021

Brett Morris 6 Jan 2021

#BizTrends2021: The platform isn't going to matter

#BizTrends2021: The platform isn't going to matter

Richard Lord 6 Jan 2021

#BizTrends2021: Innovation and collaboration will shape a more sustainable future for musicians

#BizTrends2021: Innovation and collaboration will shape a more sustainable future for musicians

Lindani Ntsibande 6 Jan 2021

#BizTrends2021: The 'blessings' of Covid continue into 2021

#BizTrends2021: The 'blessings' of Covid continue into 2021

Johanna McDowell 6 Jan 2021

#BizTrends2021: Advertising and Covid-19

#BizTrends2021: Advertising and Covid-19

Sibusiso Sitole 6 Jan 2021

Google South Africa reveals trending searches for 2020

Google South Africa reveals trending searches for 2020

9 Dec 2020