Marketing Trends

2025 Trends | View newsletter 1, View newsletter 2, Previous years 2024 1st newsletter, 2024 2nd newsletter | 2023 1st newsletter | 2023 2nd newsletter | 2022 1st newsletter | 2022 2nd newsletter | 2021 | 2020 | 2019 | eBooks: 2018, 2017, 2016, 2015, 2014, 2013, 2012, 2011, 2010 & 2009

Marketing & Media trends

Industry trends

BizTrends Sponsors

Headline Sponsor

Digital, Marketing, Media

Finance, Entrepreneurship

Energy & Mining

Busisiwe Phakathi is 5fm's marketing manager. Source: Supplied.

#BizTrends2025: Busisiwe Phakathi, 5FM - Keeping radio relevant among youthBusisiwe Phakathi

Grant Lapping is a digital executive at Midnight. Source: Supplied.

#BizTrends2025: Grant Lapping | 3 trends dominating search: GEO, social search and voice

By Grant Lapping 5 Feb 2025

$Andre Le Roux, head of strategy: TBWA\Coastal, talks about trends that drive culture to understand SA shopper (Image supplied)$

#BizTrends2025: TBWA\Coastal's Andre Le Roux - Understanding the SA shopper

By Andre Le Roux 4 Feb 2025

More news

#BizTrends 2025: 99c’s Andrew Brand - Retail advertising: The new frontier

Andrew Brand 3 Feb 2025

Dr Melanie van Rooy. Source: Supplied.

#BizTrends2025: Dr Melanie van Rooy, CMO at Clicks - Experiential marketing key to retail future

Melanie van Rooy 31 Jan 2025

Why 2025 will redefine loyalty programmes with personalisation at the core

Why 2025 will redefine loyalty programmes with personalisation at the core

Gordon Wilson 31 Jan 2025

#BizTrends2025: FMCG Retail Outlook: built to withstand the pressure

#BizTrends2025: FMCG Retail Outlook: built to withstand the pressure

Nicola Allen 27 Jan 2025

Judith Mugeni says success in 2025 will mean harnessing the power of sponsorship in a futuristic environment by returning to fundamental principles (Image supplied)

#BizTrends2025: Judith Mugeni - Back to the future, sponsorship in 2025

Judith Mugeni 24 Jan 2025

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Andisa Ntsubane 22 Jan 2025

Adelaide Tshabalala is chief digital officer at Nerdware. Source: Supplied.

#BizTrends2025: GeoSpatial targeting - capturing the right moment, not just the right place

Adelaide Tshabalala 21 Jan 2025

Pat Mahlangu is the CEO of Lerato Agency and Top 16 YOBA's. Source: Supplied

#BizTrends2025: Pat Mahlangu - Trends end, focus on brand building

Pat Mahlangu 20 Jan 2025

Incubeta Africa’s MD Jaco Lintvelt says CMOs must get back to the idea of marketing as a key driver of value (Image supplied)

#BizTrends 2025: Incubeta Africa’s Jaco Lintvelt – Getting back to marketing as a key driver of value

Jaco Lintvelt 20 Jan 2025

#BizTrends2025: Field Force’s Ged Nooy gives 5 standout retail trends driving leadership in 2025

#BizTrends2025: Field Force’s Ged Nooy gives 5 standout retail trends driving leadership in 2025

Ged Nooy 17 Jan 2025

#BizTrends2025: Rapt Creative's Melanie Campbell - Advertising in 2025

#BizTrends2025: Rapt Creative's Melanie Campbell - Advertising in 2025

Melanie Campbell, RAPT Creative Agency 13 Jan 2025

More news

Busisiwe Phakathi is 5fm's marketing manager. Source: Supplied.

Marketing & Media#BizTrends2025: Busisiwe Phakathi, 5FM - Keeping radio relevant among youth

Busisiwe Phakathi 6 Feb 2025

Grant Lapping is a digital executive at Midnight. Source: Supplied.

Marketing & Media#BizTrends2025: Grant Lapping | 3 trends dominating search: GEO, social search and voice

Grant Lapping 5 Feb 2025

$Andre Le Roux, head of strategy: TBWA\Coastal, talks about trends that drive culture to understand SA shopper (Image supplied)$

Marketing & Media#BizTrends2025: TBWA\Coastal's Andre Le Roux - Understanding the SA shopper

Andre Le Roux 4 Feb 2025

Marketing & Media#BizTrends 2025: 99c’s Andrew Brand - Retail advertising: The new frontier

Andrew Brand 3 Feb 2025

Dr Melanie van Rooy. Source: Supplied.

Marketing & Media#BizTrends2025: Dr Melanie van Rooy, CMO at Clicks - Experiential marketing key to retail future

Melanie van Rooy 31 Jan 2025

Why 2025 will redefine loyalty programmes with personalisation at the core

Marketing & MediaWhy 2025 will redefine loyalty programmes with personalisation at the core

Gordon Wilson 31 Jan 2025

#BizTrends2025: FMCG Retail Outlook: built to withstand the pressure

Retail#BizTrends2025: FMCG Retail Outlook: built to withstand the pressure

Nicola Allen 27 Jan 2025

Judith Mugeni says success in 2025 will mean harnessing the power of sponsorship in a futuristic environment by returning to fundamental principles (Image supplied)

Marketing & Media#BizTrends2025: Judith Mugeni - Back to the future, sponsorship in 2025

Judith Mugeni 24 Jan 2025

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Marketing & Media#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Andisa Ntsubane 22 Jan 2025

Adelaide Tshabalala is chief digital officer at Nerdware. Source: Supplied.

Marketing & Media#BizTrends2025: GeoSpatial targeting - capturing the right moment, not just the right place

Adelaide Tshabalala 21 Jan 2025

Pat Mahlangu is the CEO of Lerato Agency and Top 16 YOBA's. Source: Supplied

Marketing & Media#BizTrends2025: Pat Mahlangu - Trends end, focus on brand building

Pat Mahlangu 20 Jan 2025

Incubeta Africa’s MD Jaco Lintvelt says CMOs must get back to the idea of marketing as a key driver of value (Image supplied)

Marketing & Media#BizTrends 2025: Incubeta Africa’s Jaco Lintvelt – Getting back to marketing as a key driver of value

Jaco Lintvelt 20 Jan 2025

#BizTrends2025: Field Force’s Ged Nooy gives 5 standout retail trends driving leadership in 2025

Marketing & Media#BizTrends2025: Field Force’s Ged Nooy gives 5 standout retail trends driving leadership in 2025

Ged Nooy 17 Jan 2025

#BizTrends2025: Rapt Creative's Melanie Campbell - Advertising in 2025

Marketing & Media#BizTrends2025: Rapt Creative's Melanie Campbell - Advertising in 2025

Melanie Campbell, RAPT Creative Agency 13 Jan 2025

President and CEO of Scopen, Cesar Vacchiano examines the trends shaping marketing in 2025 (Image supplied)

Marketing & Media#BizTrends2025: Scopen's Cesar Vacchiano - The trends shaping marketing in 2025

Cesar Vacchiano 13 Jan 2025

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Marketing & Media#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Digicape 13 Jan 2025

6 key trends shaping digital marketing in SA in 2025

Marketing & Media6 key trends shaping digital marketing in SA in 2025

TDMC 8 Jan 2025

Source:

Marketing & MediaHow ‘ethical influencers’ engage their audiences about saving the planet

Aya Aboelenien and Ai Ming Chow 16 May 2024

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Marketing & MediaWarc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

#BizTrends: Kate Wolters - 3 trends that will impact B2B marketing in 2024

Marketing & Media#BizTrends: Kate Wolters - 3 trends that will impact B2B marketing in 2024

Kate Wolters 22 Feb 2024

#BizTrends: James Cloete - Marketing trends: Lessons from Bill Bernbach, Nelly the Elephant & others

Marketing & Media#BizTrends: James Cloete - Marketing trends: Lessons from Bill Bernbach, Nelly the Elephant & others

James Cloete, RAPT Creative Agency 6 Feb 2024

#BizTrends2024: Zetu Damane - Trends which will make or break brands in 2024

Marketing & Media#BizTrends2024: Zetu Damane - Trends which will make or break brands in 2024

Zetu Damane 6 Feb 2024

Image supplied. Sponsorships must be fit for purpose and fit for business says Judith Mugeni.

Marketing & Media#BizTrends2024: Judith Mugeni - Sponsorships must be fit for purpose and for business

Judith Mugeni 5 Feb 2024

Graham Deneys is the chief strategy officer at Dentsu Media Brands. Source: Supplied.

Marketing & Media#BizTrends2024: Graham Deneys - An adjustment is underway. Can you feel it?

Graham Deneys 30 Jan 2024

#BizTrends2024: Lebo Madiba – The future lies in harmonious marriage of AI and human creativity

Marketing & Media#BizTrends2024: Lebo Madiba – The future lies in harmonious marriage of AI and human creativity

Lebo Madiba 29 Jan 2024

#BizTrends2024: Chelsea Owens - 4 digital marketing trends that will shift the needle in 2024

Marketing & Media#BizTrends2024: Chelsea Owens - 4 digital marketing trends that will shift the needle in 2024

Chelsea Owens 26 Jan 2024

Navigating media trends in 2024: adapting strategies for consumer engagement

Marketing & MediaNavigating media trends in 2024: adapting strategies for consumer engagement

Senamile Zungu, Kantar 25 Jan 2024

Source:

Marketing & MediaThe 60-plus consumer: South Africa's untapped market opportunity

25 Jan 2024

#BizTrends2024: Ged Nooy - 4 trends to unlock the informal market

Marketing & Media#BizTrends2024: Ged Nooy - 4 trends to unlock the informal market

Ged Nooy 24 Jan 2024

The future of marketing: Mindset shift, storytelling, and relationships

Marketing & MediaThe future of marketing: Mindset shift, storytelling, and relationships

Gee Motsepe, Motsepe Advertising 24 Jan 2024

Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods

Marketing & Media#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

Albert Makoeng is the head of sales at theSALT. Source: Supplied.

Marketing & Media#BizTrends2024: The influencer gold rush - amping up budgets by 30%

Albert Makoeng 19 Jan 2024

Source:

Marketing & MediaWarc report: Advertising spend to double in 2024

18 Jan 2024

#BizTrends2024: Bronwyn Williams – Techno-optimism not acceleration: How to make friends with machines

Marketing & Media#BizTrends2024: Bronwyn Williams – Techno-optimism not acceleration: How to make friends with machines

Danette Breitenbach 17 Jan 2024

Marketing & Media#BizTrends2024: Adam Byars - 2024 in two words: Culture and authenticity

Adam Byars 17 Jan 2024

#BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold

Marketing & Media#BizTrends2024: Ndeye Diagne - Africa at a crossroads: Threads of gold

Karabo Ledwaba 16 Jan 2024

Image supplied. Musa Kalenga, group CEO, The Brave Group says don’t be scared for 2024; be excited as marketing, advertising, and technology intertwine

Marketing & Media#BizTrends2024: Musa Kalenga's five “techolutions” for 2024

Musa Kalenga 16 Jan 2024

#BizTrends2024: Dali Tembo – Culture: redefining the African narrative

Marketing & Media#BizTrends2024: Dali Tembo – Culture: redefining the African narrative

Danette Breitenbach 15 Jan 2024

#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

Marketing & Media#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance

César Vacchiano 15 Jan 2024

Cheryl Reddy is the CEO of Eclipse Communications. Source: Supplied.

Marketing & Media#BizTrends2024: 4 communication sweet spots for 2024

Cheryl Reddy 15 Jan 2024