#Newsmaker: Tracey Edwards - deputy MD at Ogilvy JHB

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    #Newsmaker: Tracey Edwards - deputy MD at Ogilvy JHB

    Ogilvy & Mather Johannesburg this month promoted Tracey Edwards from managing partner on the KFC account to deputy managing director of the agency in Johannesburg.
    #Newsmaker: Tracey Edwards - deputy MD at Ogilvy JHB

    Together with MD Alistair Mokoena, Edwards will help drive agency growth and excellence in client service, while retaining her responsibilities on the KFC account. She has worked on a number of top brands including Avis, Coca-Cola, MultiChoice and Unilever over her 20-year career, which started in public relations at Leo Burnett.

    Q: What does your new position entail?
    A:
    My new position will entail exposure to more of our clients. As well as more involvement in developing systems and procedures that will help us deliver creativity both effectively and efficiently.

    Q: What is at the top of your to do list?
    A:
    Applying the learnings that I have acquired on KFC across the business. Not only do I want to be seen as a supplier, but also a creative solutions partner. Hence, I want to hire and structure our teams to deliver on this.

    Q: What do you view as a key business challenge this year?
    A:
    To ensure that, we as an agency become more commercially savvy and gear ourselves and our clients to deliver creative solutions on their business problem effectively.

    Q: Why is ‘integrated communications’ so important today?
    A:
    Integrated communications is important today because it ensures that marketing budgets are spent against one accurate, consistent message. And also, consolidated thinking and media-neutral solutions – solutions executed via best of breed partners.

    Q: Most important attribute needed to do your job?
    A:
    Tenacity.

    Q: The biggest trend to note in your industry?
    A:
    Collaboration/integrated communication.

    Q: What inspires you?
    A:
    I am inspired by great work and people with a positive attitude.

    Q: What are you currently reading for work?
    A:
    ‘Contagious’ by Johan Berger.

    Q: Tell us something about yourself not generally known?
    A:
    I don’t like swimming in cold water.

    Q: At the top of my ‘bucket list’ is...
    A:
    Less talk more action – develop a culture of DOING…

    About Louise Marsland

    Louise Burgers (previously Marsland) is Founder/Content Director: SOURCE Content Marketing Agency. Louise is a Writer, Publisher, Editor, Content Strategist, Content/Media Trainer. She has written about consumer trends, brands, branding, media, marketing and the advertising communications industry in SA and across Africa, for over 20 years, notably, as previous Africa Editor: Bizcommunity.com; Editor: Bizcommunity Media/Marketing SA; Editor-in-Chief: AdVantage magazine; Editor: Marketing Mix magazine; Editor: Progressive Retailing magazine; Editor: BusinessBrief magazine; Editor: FMCG Files newsletter. Web: www.sourceagency.co.za.
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