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In brief Advertising South Africa

SA Mint celebrates 25 years of democracy with new coins, campaign

To mark the 25 years since South Africa held its first democratic election, the South African Mint has launched a special campaign that features new commemorative circulation and collectable coins.

It has also introduced a special logo for the campaign. The logo is made up of the letters S, A, and 2, mounted on a doodle-filled 5 to make up "SA25" - the doodles in the number five are words and images related to the various rights depicted on the new coins.

SA Mint celebrates 25 years of democracy with new coins, campaign

The logo was designed to create a visual identity for the new range of coins and makes the packaging and campaign instantly recognisable. A new website dedicated to the SA25 commemorative circulation and collectable coin range and activities supporting the campaign was also launched. The campaign will also have a dedicated presence on Twitter, Facebook and Instagram.

The South African Reserve Bank and SA Mint will officially unveil the coins at the Constitutional Court in June.

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