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Social Performance Specialist
Location: | Johannesburg |
Type: | Permanent |
Company: | Dentsu |
The purpose of this role is to implement and execute paid social and search campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.
Key performance areas (KPA’s) and responsibilities - 80%
- Provides day to day implementation, optimisation and upload of client campaigns through direct input
- Proactively reviews and manages client data to ensure optimal performance on all campaigns
- Tracks and reports on campaign results, gathers data analysis and participates in weekly calls
- Generates campaign reports and is responsible for pacing, QA and trafficking
- Provide initial insights on campaign trends to the rest of the team
- Be included in meetings with vendors and third party reps to maintain and develop relationships and build knowledge of new features and betas
- Contributes towards overall Digital recommendations in line with Dentsu performance and client objectives
- Ensures best practice and innovation in all Paid activities
- Research solutions and make recommendations to all relevant teams regarding digital innovation
- Ensures best practice, consistency and innovation in all Performance activities
- Contributes to knowledge-sharing across teams and engages in cross-channel strategic planning
- Plans accounts and growth opportunities, working closely with the team
- Day to day management and financial health of the account needs to be managed within your DP team.
- Managing expectations with your team lead.
- Day to day administration – meeting minutes, agendas and timing plans.
- Deadline driven
- Attention to detail
- Attending status /other meetings with media brands.
- Manage overspend and underspend – track monthly across all clients
- Budget trackers to be updated on a daily basis
Posted on 25 Apr 11:59, Closing date 30 May
See also: Specialist, Media Specialist
Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-cantered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
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