Social Media Coordinator

The Social Media Coordinator is responsible for the delivery and go live of social media jobs against brand strategy. Core to the role is taking briefs from client and working with internal teams (client service, creative, production, strategy, PR etc.) and external suppliers (media partners) to plan and execute work on social media platforms effectively. You will be mentored and supported by experienced social media managers and leaders. The ideal candidate for this role has a marketing / agency background and has enthusiasm for the retail industry. They would need to have superior presentation and communication skills and proven hands-on experience making use of social media channels. They would also need stay on top of latest social media trends, interpret data and reports, and apply these insights to the client’s campaigns. In summary, they would need to apply their growing expertise in social media to the work we do for our clients.

Client service

• Establish and maintain relationships with clients
• Manage creative briefs, client feedback and delivery of content
• Coordinate with team, update status, manage deliverables and meet expectations
• Set up, manage, conduct, and contact report on client presentations
• When necessary, manage supplier and/or client billings

Content and channel planning

• Work closely with client and wider client service team
• Conduct regular research to monitor clients, consumer, competitor, industry, and social landscape/trends activity
• Create and manage clear communication plans for activity across platforms
• Create and direct clients content calendars and social posting schedule with best practice in mind

Content and channel administration

• Assist and manage the production process of content on social jobs
• Effective collaboration with creative, paid media and other relevant departments
• Scheduling and deactivation of content across channels
• Ensure effective searchability / tracking / tagging across content
• Manage client’s creative content bible
• Be an advanced user in all tech and tools relevant to your role
• Ad hoc community management when required

Content and channel performance management

• Work closely with Strategy department to ensure effective integration of efforts
• Assist with Channel, Content, Campaign and Health audits / reporting
• Assist with Benchmark, Review, Live listening and ROI reporting
• Daily performance checks and escalations/recommendations
• Manage creative identity of Channel, Content, Templates and Spec sheets

Department integration:

Establish and maintain relationships and/or partnerships with key leverage points that affect social media strategy, management and/or implementation. You’ll need to be able to collaborate and partner in any relevant instances.

• This is including but not limited to:
• In-house departments
• Social media platforms
• Paid media agencies and/or publishers
• Influencer management
• Online listening and reputation management
• Content marketing and production
• Technology development (AR, VR or AI)
• Emerging technology etc.

Requirements:

• Relevant degree in advertising, marketing, social media, communication science or equivalent
• Work experience in Social media and/or agency environment
• Experience in the fundamentals of classical and digital marketing
• Excellent verbal and written communication skills
• Strong analytical and project management skills
• Excellent interpersonal skills
• Public speaking and presentation skills is beneficial
• Highly organised, strong attention to detail, deadline driven, ability to problem solve and confident in a fast-paced environment
• Deep understanding of the various digital and social media marketing channels
• Experience with retail brands is beneficial
• Valid drivers licence and own transport

Technical skills/knowledge:

• Comfortable with MAC, Microsoft office, and Google products
• Proactive social certifications - intermediary to advanced
• Advantageous: Google Analytics Academy certification or other online training for social media platforms/analytics also acceptable
• Social media content management platforms (HootSuite, Falcon social or similar)
• Social media monitoring platforms (Brandwatch, Brandseye, Simply Measured, Meltwater or similar)
• Understanding and implementation of tracking and/or delivery for paid media campaigns
• Influencer management and reporting platforms (Stellar, Humanz or similar)

Posted on 24 Apr 16:23, Closing date 23 May