Paid Social Media Specialist

We are The Grow Collective, a founder-led, full-service digital marketing agency. We take pride in managing a portfolio of exciting brands, with a shared team goal of driving results. Our work environment is fun and relaxed, yet we emphasise hard work and a strong work-life balance.

We are seeking a highly skilled paid social specialist to manage and optimise paid media campaigns across various social platforms, including Meta (Facebook and Instagram), LinkedIn, TikTok, Pinterest, and Snapchat. This role requires a deep understanding of social advertising, audience targeting, campaign analytics, and performance optimisation to drive results and maximise ROI.

Key responsibilities

• Develop and execute paid social media strategies across platforms like Meta, TikTok, and LinkedIn. Experience with Social Programmatic, Pinterest, Snapchat, and Reddit is an advantage.
• Build and implement full-funnel strategies based on the digital landscape, leveraging audience-building techniques and data from CRMs and mailing lists.
• Maintain a deep understanding of social media advertising platforms, algorithms, conversion tracking, and best practices.
• Utilise tracking tools such as Facebook Pixel, Google Tag Manager, and UTM parameters to ensure accurate performance measurement.
• Conduct audience research to refine targeting strategies and enhance ad performance.
• Build and manage campaigns optimised for specific KPIs (e.g., conversions, lead generation).
• Continuously optimise campaigns to improve KPIs, revenue, and lead targets at an optimal cost.
• Generate performance reports and provide insights to stakeholders.
• A/B test ad creatives, copy, and targeting parameters to maximise campaign performance.
• Analyse campaign data, identify trends, and provide actionable insights to optimise ROI.
• Generate performance reports using Data Studio and connectors, interpret data analytics, and provide recommendations.
• Collaborate with internal teams and clients to understand objectives and develop integrated marketing strategies.
• Stay up to date with the latest trends, tools, and technologies in the paid social landscape.
• Manage budgets effectively and ensure campaigns are delivered on time and within budget.

Requirements

• 3-4 years of experience working as a paid social media manager at an agency.
• Experience working with EU, UK, or US brands.
• Proven track record in managing paid social campaigns across multiple platforms with measurable results.
• Strong understanding of audience targeting, bidding strategies, and campaign optimisation.
• Proficiency in ad management tools such as Meta Business Suite, LinkedIn Campaign Manager, TikTok Ads Manager, Pinterest Ads, and Snapchat Ads Manager.
• Analytical mindset with experience using Google Analytics, Looker Studio, or other reporting tools.
• Ability to manage budgets effectively and optimise campaigns for performance.
• Strong communication and collaboration skills.
• Ability to work within a team, demonstrating strong interpersonal and communication skills.
• Experience in A/B testing and data-driven decision-making.
• Knowledge of remarketing and conversion tracking strategies.
• Familiarity with privacy regulations and compliance, including GDPR and CCPA.

Preferred qualifications

• Experience working in an agency or fast-paced digital marketing environment.
• Certifications in Meta Blueprint, LinkedIn Marketing, or Google Analytics.
• Knowledge of paid social automation tools and AI-driven campaign management.

Benefits

• Flexible working hours.
• Opportunities for professional growth and training.
• Collaborative and dynamic work environment.

If you are passionate about paid social media, data-driven marketing, and delivering high-performance campaigns, we’d love to hear from you!

How to apply

Please submit your CV and a cover letter outlining at least two examples of accounts you have worked on and grown, with measurable results.

Posted on 27 Mar 07:40, Closing date 26 May