News

Industries

Companies

Jobs

Events

People

Video

Audio

Galleries

My Biz

Submit content

My Account

Advertise with us

In brief Advertising South Africa

Stripping the strapping Stormers

TBWA\Fusion created a poster and press advert to launch the new adidas sponsored Stormers kit in February 2006. The advert, showing a half-naked Stormers squad fighting over their new shirt, can currently be seen in the Stormers' match day brochure, club shop and around the stadium on match days. "To get a Super 14 start in a Stormers shirt means you've got to earn it" says TBWA\Fusion acting creative director Richard Lamb-Hughes, "We wanted this ad to capture the squad's hunger". The TBWA\Fusion creative team consists of Ryan Barkhuizen, Roger Gordon, Wilton Ackeer and Frederic Benistant, with Marco Grob as photographer.

Let's do Biz