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In brief Promotions & Activations South Africa

Koo brightens up Christmas

As part of its Christmas campaign, which kicked off at the Soweto Festival of Lights, the brand encouraged participants to create South African words to 'Jingle Bells' and delivered Christmas cards to key influencers and police stations and brought joy to children through the Soweto Festival of Lights. Its Christmas card to the marketing industry encourages everyone to be 'monate', a combination of lekker and joyful. Watch the video here www.youtube.com/watch?v=_y6H70otfME. For more information, go to http://thisishome.co.za.

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