Content Creation Lead

Remuneration:	cost-to-company
Location:	Cape Town
Job level:	Mid/Senior
Type:	Permanent
Company:	Ad Talent Africa

Who we are

We are a cutting-edge online school dedicated to delivering flexible, accessible, and quality education to learners worldwide.

What we are looking for

We are seeking a visionary Content Creation Lead to spearhead the development of engaging, entertaining, and impactful content. This role requires a dynamic storyteller with a knack for captivating audiences and enhancing learning experiences. While experience in the education sector is advantageous, we welcome candidates from creative industries such as e-commerce or entertainment who excel in audience engagement and content innovation.

As the Content Creation Lead, you will be at the forefront of creating video lessons, podcasts, interactive videos, and gamified experiences. Your mission will be to inspire, engage, and elevate content consumption across platforms while driving the success of our educational initiatives.

Key responsibilities

Content creation and execution

• Develop high-quality, engaging content, including:
  • Video lessons and tutorials
  • Podcasts and audio content
  • Short-form and long-form videos
  • Gamified and interactive learning experiences
• Ensure all content aligns with the brand’s tone, mission, and target audience.

Amplify current strategies

• Re-purpose and enhance existing content to boost audience engagement and reach.
• Devise strategies to maximise content consumption across digital platforms.
• Leverage trends in industries like e-commerce to inspire innovative formats.

Innovate content formats

• Use emerging tools and technologies to create immersive, interactive content.
• Continuously test and refine new content ideas to captivate and engage audiences.

Optimise performance

• Monitor and analyse content performance metrics to assess impact and audience reception.
• Use data insights to optimise the content pipeline and prioritise high-impact projects.

Collaborate and lead

• Lead creative brainstorming sessions to generate compelling content strategies.
• Mentor junior team members to foster a culture of creativity and excellence.
• Collaborate with marketing, design, and product teams to deliver cohesive content experiences.

What you must have

Required

• Seven or more years of experience in content creation, with a focus on multimedia formats (videos, podcasts, gamified experiences).
• Proven ability to craft compelling stories and engaging scripts.
• Expertise in multimedia production tools (e.g., Adobe Creative Suite, Final Cut Pro, Canva, Audacity).
• Strong understanding of audience engagement strategies, particularly in digital or e-commerce environments.
• Demonstrated track record of delivering innovative, high-impact content.

Preferred

• Familiarity with educational content design or curriculum-focused storytelling.
• Experience creating interactive or gamified content experiences.
• Background in data-driven content strategies, with proficiency in analytics tools.
• A portfolio showcasing diverse, impactful multimedia content.

Why join us?

If you’re a creative trailblazer who loves crafting content that educates, entertains, and inspires, this is your opportunity to make a meaningful impact. Join us and lead the way in redefining education through innovation and creativity!

Posted on 17 Dec 08:40, Closing date 13 Jan