Head of Marketing - Retail

Remuneration:	market-related
Location:	Cape Town
Job level:	Senior
Type:	Permanent
Company:	Ad Talent Africa

Who are we?

We are a leading retail group with a strong footprint across Southern Africa, known for offering quality household goods and exceptional customer service.

Who are we looking for?

We are looking for a seasoned Head of Marketing to shape and execute our marketing strategy. The ideal candidate will have extensive experience in multi-channel marketing, inspirational leadership skills, and a proven track record of driving growth and brand engagement. This is a senior role requiring a marketing expert with at least 10 years of experience, including seven years in a senior management position.

What will you do?

As the head of marketing, your key responsibilities will include:

• Leading the development and implementation of all marketing plans and strategies.
• Driving audience growth and product uptake through innovative marketing initiatives.
• Collaborating across departments, including digital, design, e-commerce, social media, and PR, to ensure cohesive campaigns.
• Managing creative agencies and external partners to deliver high-quality outputs.
• Monitoring and reporting on marketing activities, outcomes, and Return on Investment (ROI).
• Overseeing brand identity development and market research.
• Creating and communicating comprehensive marketing briefs aligned with company objectives.
• Managing the annual marketing budget effectively.
• Inspiring and leading a marketing team to deliver exceptional results.

What will you need?

To succeed in this role, you should possess:

• A bachelor’s degree in marketing, communications, advertising, or business management.
• Minimum 10 years of marketing experience and seven years in a senior management role.
• Strong knowledge of SEO, SEM, lead generation, and affiliate marketing.
• Experience in content creation, offline marketing, and cross-departmental collaboration.
• Proficiency in tools like Office 365, Google Analytics, WordPress, Adobe Suite, and AI-driven platforms.
• Superior communication, presentation, and time management skills.
• A strategic mindset, problem-solving abilities, and adaptability to change.
• Fluent spoken and written English.

Advantageous:

• A Chartered Institute of Marketing (CIM) professional diploma.
• Experience in handling large-scale marketing budgets and delivering measurable results.

Skills:

• Digital Marketing
• Search Engine Marketing (SEM)
• Search Engine Optimisation (SEO)
• Strategy

 

Posted on 27 Jan 19:41, Closing date 26 Feb