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      Head – Digital Performance Marketing

      Remuneration:cost-to-company 
      Location:Johannesburg
      Job level:Senior
      Type:Permanent
      Company:THE SKILLS MINE (PTY) LTD


      Requirements: 
      • Degree is required
      • Any additional Digital Certifications such as Google Analytics 4 (GA4) or Adobe Analytics would be advantageous
      • Specialist certifications in the analytics of various digital platforms would be advantageous
      • A minimum of seven years working with Paid Search, Programmatic Media, and Ad Campaign Platforms
      • Experience collaborating with and managing external advertising agencies
      Responsibilities: 
      • Be accountable for building the organization's Digital Performance Program strategy and approach across the product portfolio
      • Build and develop customer acquisition and lead generation campaigns from planning to execution
      • Actively manage and track all key KPIs and engage in daily analysis and optimization to drive maximum ROI
      • Lead the digital media agency in ensuring the timely execution of all campaigns as well as the implementation of informed media buys
      • Determine and develop reporting frameworks, producing reporting that is in keeping with the rhythms and needs of the
      • various business units
      • Ensure a robust analytics setup that is geared for accurate and timeous campaign tracking and tagging, enabling meaningful insights and recommendations for optimisation
      Skills 
      • Adobe Analytics
      • Campaign Management
      • Digital Marketing
      • Google Analytics
      • Media
      • Paid Search
      • Programmatic


      Posted on 06 Nov 17:01, Closing date 6 Dec

      The Skills Mine
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