
Subscribe & Follow
Advertise your job vacancies
Jobs
- Social Media Specialist (Consultant) Johannesburg
- Paid Social Media Specialist Cape Town
- Operations/Project Manager Johannesburg, Cape Town
- Social Media Manager Cape Town
- Social Media Specialist Cape Town
- Campaign Coordinator Cape Town
- Experienced Model Booker (Agent) Cape Town
- Social Media Head Cape Town
- Digital Graphic Designer Cape Town
Elon Musk’s xAI acquires X
In a surprising corporate shake-up, Elon Musk’s artificial intelligence company has officially acquired X (formerly Twitter) in a deal valuing the social media platform at $33bn.

Source: www.unsplash.com
In a post on X, Musk announced, “xAI and X’s futures are intertwined. Today, we officially take the step to combine the data, models, compute, distribution, and talent.” He emphasised that the merger will unlock immense potential by fusing xAI’s cutting-edge AI capabilities with X’s vast user base.
The $45bn deal, adjusted for $12bn in debt, likely involves a stock swap, with X investors receiving shares in xAI. Key backers of both companies include Andreessen Horowitz, Sequoia Capital, Fidelity, Vy Capital, and Saudi Arabia’s Kingdom Holding Co.
Since acquiring Twitter for $44bn in 2022, Musk has aggressively reshaped the platform, cutting costs and rebranding it as X. Now, with xAI under its umbrella, X is set to deepen its integration with AI, expanding beyond social media into a broader AI-powered ecosystem.
Musk launched xAI in 2023 to compete with OpenAI, Google, and Meta in the race for AI supremacy. The company’s Grok chatbot is already embedded in X, and this merger signals even closer ties between social media and artificial intelligence.
X CEO Linda Yaccarino responded to the news, saying, “The future could not be brighter.”
Related
Why the Tesla backlash could help electric cars finally go mainstream 14 hours Warc study shows growth this year but still downgrade of almost one percentage point 28 Mar 2025 TikTok removes than 8 million videos in Q4 2024 in SSA, highlighting online safety 27 Mar 2025 The evolving battle over social media moderation: Free speech vs regulation 25 Mar 2025 TikTok's ad chief Blake Chandlee to step down during company shake-up 25 Mar 2025 EXCLUSIVE: Novus Group's analysis shows Africa’s mining sector at a crossroads 20 Mar 2025
